October 24th, 2013
This year’s Mobo Awards feature a particularly stunning video ident. I was jealous when I saw it. So when I was asked to create the TV ad for the events – this year taking place place in Glasgow – I was a little apprehensive. I don’t need that kind of pressure.
But once I buckled down to it, I managed to emulate the reflective 3d text and quick cutting of their original. This was the result.