February 23rd, 2009
“I believe your logo may be haunted,” I informed Ignacious Spore, when I finally managed to tear myself away from his deceptively simple ‘IS’ monogram and pick up the phone.
I had revised my opinion of the worst logo in the world after an afternoon spent locked up in it’s presence without any drink. Initial revulsion turned to playful curiosity which turned to semi-religious epiphany, as I became transfixed with the zen-like beauty of the word ‘is’. Unfortunately this was followed by nausea.
My client sensed my emotional state and decided to tread carefully. “My dear boy, have you lost your bleeding marbles?” He was a sensitive soul.
But I knew Spore had been secretly searching for the Holy Grail and I believed he’d be interested in knowing this logo might hold the key.
“Ok maybe not haunted but it’s definitely creepy.”
This was where my knowledge of the Da Vinci Code let me down. If I could have wowed him with some nonsense about priories and keystones, he might have taken more interest. But I had nothing. There just weren’t many possibilities for an anagram of the word ‘is.’
Categories: 1. Graphic Design Dilemmas |
Tags: Da Vinci Code, Holy Grail, Ignacious Spore | No Comments
January 25th, 2009
“You should have stuck with the Da Vinci Code,” said LaFlamme in her best I-told-you-so voice. “Then it wouldn’t have taken you a month to write this next instalment.”
I had to agree that the book had been the source of some of my finest jests and that having abandoned it during a particularly silly passage, what I was now missing was real comedic inspiration.
I tried watching the movie but despite being equally feeble I realised it was no match for the book’s poor character development and shallow plotting, and again my interest tapered off midway.
“How can such a large book be so insubstantial?” I asked LaFlamme, as if she knew all the answers. Generally she did know all the answers, at least ones that would satisfy a dullard like me. This time was no exception.
“That’s part of the skill. If you can prattle on for ages about cornerstones and priories and make people think it’s important, you’ve cracked it.”
“I suppose so,” I conceded. I always think if I have to endure a 300-page tome it better explain the meaning of life at the very least.
“Let’s try and kick-start this baby,” LaFlamme offered, and sat down to type in her inimitable floor-shaking manner.
‘Suddenly there is a knock at the door,’ she began, ‘and the client Ignacious Spore stumbles in and collapses on the floor, a slip of paper clutched in his outstretched hand.’
“That’s quite good,” I said, although I suspected it was from the Maltese Falcon. At least Dashiell Hammett was worth ripping off.
Categories: 1. Graphic Design Dilemmas |
Tags: Da Vinci Code, Fifi LaFlamme | No Comments
