There are a hundred ways of making maps, and apparently last year they did it with Powerpoint slides, but this year I created these animated 3d flythroughs for them, complete with fluffy clouds.

Overnight their share price soared by 8%. I reckon it was the clouds that did it.

They had fairly set ideas about the design style – that it should be monochromatic, gritty and urban – and even had some animation examples to show me. This was a bit unusual, but what was more unusual was that they didn’t want me to use their existing logo.

An ident without a logo was not something I was sure I could do, but I enjoy a challenge.  Like other idents, you only use around 5-10 seconds worth but when they gave me the music they were using – by Mike Jameson – I kind of liked looking at the whole thing.

I tried to make the images as engaging as possible whilst remaining close to their branding and getting their sober message across clearly.

The pig may have been a step too far in the other direction. Although they had a piggy bank just like this one in their printed materials, I don’t think they used it in the dvd.

To close the presentation I created the fairly simple but effective animation of the EICC logo with it’s square-set forms and letters.

Each section was created with 3d animation and each brought it’s own challenges. But I have to admit there was something quite satisfying about making that text run along the top of the bridges.