SEO Scotland

October 26th, 2009

Around this time last year I was approached by Ampersand, the Edinburgh based stable of advocates, to tackle their search engine optimisation (SEO). They had a very attractive website that did everything they needed and everyone was very proud of. There was only one problem – it was very hard to find in the search engines.

Having a great website is one thing but unless you’re getting a reasonably high ranking in Google and the other search engines, it might not do you much good. You can pay Google for a sponsored listing, but who really wants to pay Google? That’s where SEO comes in.

I ripped through the Ampersand site applying a wide range of ‘white hat’ SEO techniques (i.e. no dirty tricks) and put a number of measures in place that would, given time, boost their rankings considerably. After a month we were beginning to see a marked improvement – I kept a log of the progress being made on individual search terms. Later I was delighted to be able to tell them they had a page one ranking for virtually all the terms they were interested in.

Anyone who says they can guarantee a top position ranking is not really telling the truth. There are too many factors that are taken into account in Google’s massively complex number crunching. Also I wouldn’t believe anyone who says they can fix this for you overnight. It’s a slow process, but as long as you’re not a fly by nighter and are in business for the right reasons, it’s a job that’s well worth doing.

My number one tip for anyone  looking to boost their website ranking would be – have a website with interesting and unique content. And if you’re interested in taking the next step and finding an SEO company in Scotland, give me a call.

Categories: Search Engine Optimisation | Tags: , | 1 Comment