Motion Tracking With Footage

November 27th, 2012

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At first glance, you might think there are no graphics at all in this bumper advert by LA Media for property specialists McEwan Fraser. But do you know how hard it is to train a bee to land on somebody’s nose on cue? They’re really temperamental performers.

That’s why I was asked to create a bee in post-production and match it to the footage, a technique called motion tracking. This example isn’t particularly clever but I liked it because it made me laugh. The original script also used the line “Time to move?” which was even better.

Categories: 2d Motion Graphics, Television Graphics | Tags: , , | No Comments