Glasgow: Scotland With Style

May 2nd, 2009

Video player

This ambient piece was projected onto a large wall space and ran on a loop throughout Visit Scotland’s Expo Fusion event. It’s purpose was two-fold. First it would welcome guests – who were from all corners of the globe and hence the multilingual ‘welcome’ – and second it would act as directional signage, indicating what was to be found on the floors above and below.

The unusual brief, described to me as ‘a bit like the old pingpong computer game,’ also called for the inclusion of the sponsor, Glasgow: Scotland With Style. This had me foxed until we put them on the ball itself.

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