September 7th, 2012
This is a little 2d motion graphics piece in a South Park-style created for the Vehicle Emissions Partnership at West Lothian Council. It was designed to encourage drivers to switch off their engines instead of ‘idling’ but the target audience was primary school-age. (What better way to get drivers to switch off their engines than to have their kids nag them into it?) So I created these little characters and lip-synched them to voiceover with various vehicles demonstrating the problem.
I had to find a way of illustrating pollution so that kids could understand it so I came up with the coughing bird and the sudden changes to monochrome. The other tricky thing was illustrating asthma. This had me stumped for a while until I decided to make the word itself expand and contract as if breathing.
I’m quite fond of idling myself, but I don’t need a car for that.