June 10th, 2011
Aegon, one of the world’s largest pension providers, were looking for a novel way of presenting additional brand information within a web video. Originally they felt it would require multiple videos, each focussing on a particular strand of their business. I was asked to come up with a way of introducing interactive elements in order to keep the movie short and snappy.
I built this flash interface which allows the viewer to pause the video and see more information simply by hovering over the screen. When you move the mouse off the screen the information disappears and the video continues. Sounds quite simple now that I see it written down.
You can see the presentation at aegon.co.uk