Direct Savings 3d Animation

January 24th, 2012

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A nice wintry advert that’s been showing on STV recently.

The original ad that Direct Savings were using showed how loft and cavity wall insulation actually worked, in a particularly dry style. So the idea was to inject a bit of personality and life into the 3d proceedings and not get too wrapped up in the technicalities. Who cares how it works? It’s going to keep your house warm!

File under ‘cheap and cheerful.’

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The Funhouse 2011 Christmas Card

December 12th, 2011

Tight Christmas

Back to the Future: Britain 2025 with Michael J. Fox, Fred Goodwin, Alistair Sim and lots of poor people.

This is the third in a trilogy of depressing Christmas cards. See last year’s Tight Christmas and 2009′s It’s a Wonderful Recession for the full scope of misery. Next year I promise to do something cheery. Merry Christmas.

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Connoisseurs Scotland 3d Maps

December 17th, 2010

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I’ve created a lot of 3d maps over the years and it’s always difficult thinking up fresh ways of presenting them. This one for Connoisseurs Scotland uses a similar technique to the one I built for Cairn Energy earlier this year, complete with fluffy clouds.

The idea was to present a selection of venues represented by Connoisseurs Scotland as the finest luxury spots Scotland has to offer, and locate them generally on the map.

This was used as part of an overall presentation for the group to promote Scottish hospitality. Which actually does exist.

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Paintings By Carolynda Macdonald

May 14th, 2010

This is the new website design I created for Scottish painter Carolynda Macdonald. Carolynda has a serious eye for detail and her most recent paintings, such as the one above, have featured blown-up images of individual pieces of candy with every fold mouth-wateringly portrayed.

The website design is extremely simple and lets the paintings speak for themselves, but I think provides a sympathetic backdrop for these very strong images.

For more information see Carolynda Macdonald.

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Glasgow: Scotland With Style

May 2nd, 2009

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This ambient piece was projected onto a large wall space and ran on a loop throughout Visit Scotland’s Expo Fusion event. It’s purpose was two-fold. First it would welcome guests – who were from all corners of the globe and hence the multilingual ‘welcome’ – and second it would act as directional signage, indicating what was to be found on the floors above and below.

The unusual brief, described to me as ‘a bit like the old pingpong computer game,’ also called for the inclusion of the sponsor, Glasgow: Scotland With Style. This had me foxed until we put them on the ball itself.

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Scotland At The Movies

March 23rd, 2009

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Scotland At The Movies was a one-off documentary made by STV and broadcast at peak time on March 22nd 2009. The programme focused on four Scottish films: Gregory’s Girl, Whisky Galore!, Heavenly Pursuits, and Comfort and Joy, and featured interviews with Bill Forsyth, Claire Grogan, Tom Conti and Bill Paterson.

I used the pop-up technique for this title sequence, taking all the promo stills I was given and cutting them up to form an animated collage.

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Edinburgh 3d Animation

March 9th, 2009

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This is an excerpt from LA Media’s excellent corporate presentation for the Edinburgh International Conference Centre. At one point in the script there was a need to show the centre’s close proximity to all Edinburgh’s main landmarks and most thriving tourist spots, so I was asked to create this whirlwind tour of the city. In terms of geography, it’s actually reasonably accurate!

To close the presentation I created the fairly simple but effective animation of the EICC logo with it’s square-set forms and letters.

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Visit Scotland: Working For Scotland

March 4th, 2009

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This presentation piece for Visit Scotland uses three different animation techniques for the three individual areas I was asked to cover: the fluttering ident, the landscape text, and the names that form into words. (These are the names of Visit Scotland employees.)

Each section was created with 3d animation and each brought it’s own challenges. But I have to admit there was something quite satisfying about making that text run along the top of the bridges.

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Edinburgh International Conference Centre

January 30th, 2009

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The EICC is a regular Scottish venue for events such as this one. This was a case where the client needed to see how the space would look with all the branding elements in place. They also wanted to contruct a false wall at the entrance of the main foyer area, which had cost and lighting implications. These are things best visualised with 3d design before spending a lot of money.

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