September 7th, 2012
This is a little 2d motion graphics piece in a South Park-style created for the Vehicle Emissions Partnership at West Lothian Council. It was designed to encourage drivers to switch off their engines instead of ‘idling’ but the target audience was primary school-age. (What better way to get drivers to switch off their engines than to have their kids nag them into it?) So I created these little characters and lip-synched them to voiceover with various vehicles demonstrating the problem.
I had to find a way of illustrating pollution so that kids could understand it so I came up with the coughing bird and the sudden changes to monochrome. The other tricky thing was illustrating asthma. This had me stumped for a while until I decided to make the word itself expand and contract as if breathing.
I’m quite fond of idling myself, but I don’t need a car for that.
Categories: 2d Motion Graphics, Business Graphics |
Tags: 2d animation, Business Graphics, Motion Graphics, Scotland | No Comments
August 23rd, 2012
3d animation is a great tool for event managers. It allows them to take all their ideas about how a promotional event will look and present a reasonably realistic rendition of it to the client. In the case of this installation set to promote Scotland’s tourist industry, that meant custom-built presentation stands and furnishings, a plexi-glass meeting area in the centre and the unusual overhead construction.
I was given 2d line drawings of some of these features; others were just described to me over the phone. The overhead construction was actually an impossible shape in its 2d form, but with 3d modelling I was able to help show the event managers and their set designer how it would be shaped in reality.
The little figures are basic but are vital for identifying the scale of the overall installation. In event planning, that’s pretty crucial.
Categories: 3d Animation, 3d Event Planning |
Tags: 3d animation, 3d Event Planning, Scotland, Visit Scotland | No Comments
January 24th, 2012
A nice wintry advert that’s been showing on STV recently.
The original ad that Direct Savings were using showed how loft and cavity wall insulation actually worked, in a particularly dry style. So the idea was to inject a bit of personality and life into the 3d proceedings and not get too wrapped up in the technicalities. Who cares how it works? It’s going to keep your house warm!
File under ‘cheap and cheerful.’
Categories: 3d Animation, Television Graphics |
Tags: 3d animation, Scotland, Scottish Television, stv, Television Graphics | No Comments
December 12th, 2011
Back to the Future: Britain 2025 with Michael J. Fox, Fred Goodwin, Alistair Sim and lots of poor people.
This is the third in a trilogy of depressing Christmas cards. See last year’s Tight Christmas and 2009′s It’s a Wonderful Recession for the full scope of misery. Next year I promise to do something cheery. Merry Christmas.
Categories: Miscellaneous Graphic Design |
Tags: custom christmas cards, Fred Goodwin, RBS, Scotland | No Comments
December 17th, 2010
I’ve created a lot of 3d maps over the years and it’s always difficult thinking up fresh ways of presenting them. This one for Connoisseurs Scotland uses a similar technique to the one I built for Cairn Energy earlier this year, complete with fluffy clouds.
The idea was to present a selection of venues represented by Connoisseurs Scotland as the finest luxury spots Scotland has to offer, and locate them generally on the map.
This was used as part of an overall presentation for the group to promote Scottish hospitality. Which actually does exist.
Categories: 3d Animation |
Tags: 3d animation, cairn, maps, Scotland | No Comments
May 14th, 2010
This is the new website design I created for Scottish painter Carolynda Macdonald. Carolynda has a serious eye for detail and her most recent paintings, such as the one above, have featured blown-up images of individual pieces of candy with every fold mouth-wateringly portrayed.
The website design is extremely simple and lets the paintings speak for themselves, but I think provides a sympathetic backdrop for these very strong images.
For more information see Carolynda Macdonald.
Categories: Miscellaneous Graphic Design |
Tags: painter, Scotland, website design | No Comments
May 2nd, 2009
This ambient piece was projected onto a large wall space and ran on a loop throughout Visit Scotland’s Expo Fusion event. It’s purpose was two-fold. First it would welcome guests – who were from all corners of the globe and hence the multilingual ‘welcome’ – and second it would act as directional signage, indicating what was to be found on the floors above and below.
The unusual brief, described to me as ‘a bit like the old pingpong computer game,’ also called for the inclusion of the sponsor, Glasgow: Scotland With Style. This had me foxed until we put them on the ball itself.
Categories: 3d Event Planning |
Tags: 3d Event Planning, glasgow, Scotland, scotland with style, Visit Scotland | No Comments
March 23rd, 2009
Scotland At The Movies was a one-off documentary made by STV and broadcast at peak time on March 22nd 2009. The programme focused on four Scottish films: Gregory’s Girl, Whisky Galore!, Heavenly Pursuits, and Comfort and Joy, and featured interviews with Bill Forsyth, Claire Grogan, Tom Conti and Bill Paterson.
I used the pop-up technique for this title sequence, taking all the promo stills I was given and cutting them up to form an animated collage.
Categories: Television Graphics |
Tags: Scotland, scotland at the movies, stv, Television Graphics | No Comments
March 9th, 2009
This is an excerpt from LA Media’s excellent corporate presentation for the Edinburgh International Conference Centre. At one point in the script there was a need to show the centre’s close proximity to all Edinburgh’s main landmarks and most thriving tourist spots, so I was asked to create this whirlwind tour of the city. In terms of geography, it’s actually reasonably accurate!
To close the presentation I created the fairly simple but effective animation of the EICC logo with it’s square-set forms and letters.
Categories: 3d Animation, Business Graphics |
Tags: 3d design, Business Graphics, Edinburgh, EICC, Scotland | No Comments
March 4th, 2009
This presentation piece for Visit Scotland uses three different animation techniques for the three individual areas I was asked to cover: the fluttering ident, the landscape text, and the names that form into words. (These are the names of Visit Scotland employees.)
Each section was created with 3d animation and each brought it’s own challenges. But I have to admit there was something quite satisfying about making that text run along the top of the bridges.
Categories: Business Graphics |
Tags: Business Graphics, Scotland, Visit Scotland | No Comments