May 24th, 2013
Clients hate it when you ask them to supply all kinds of material – images, video, high resolution logos, font details. I’ve taken to asking ‘what do you have?’ instead. If there isn’t much to go on or getting a hold of material will be problematic, I have a whole range of techniques that don’t require much of anything.
Kinetic text is one of them. It’s just a visualisation of whatever the voiceover says, but it can look pretty exciting and dramatic.
For the Wellgate Centre in Dundee, you could have been looking at a bunch of dreary stills of retail outlets. Here’s something fun instead.