This is a 3d reconstruction based on a court report into a road traffic accident. The details of the accident itself have been omitted.
The scene clearly demonstrates the power of 3d animation in conveying a large amount of information in a short space of time. Court reports are generally commissioned by solicitors or insurance companies and can be forty pages long or more. They are based on many documents including witness statements, physical evidence, terrain maps as well as weather conditions, lighting conditions, road surface and visibility information. Calculations and analysis are made based on the laws of physics and applied mathematics. It is the job of the 3d animator to portray this analysis as accurately as possible.
The ability to place multiple cameras in the scene is a huge advantage of 3d accident reconstruction. Once the mechanics of the scene have been built, driver’s eye views, witness views, overhead views, moving cameras can all help to illuminate the situation.
Cairn Energy held their Annual General Meeting this week and had been looking for ways of spicing up their annual reports. As the reports detailed their oil and gas exploration work in the Indian subcontinent and in Greenland, it made sense to illustrate these areas with maps.
There are a hundred ways of making maps, and apparently last year they did it with Powerpoint slides, but this year I created these animated 3d flythroughs for them, complete with fluffy clouds.
Overnight their share price soared by 8%. I reckon it was the clouds that did it.
Goal line technology is a hot topic in sports circles as accuracy in goal decisions is vital. This simple animation illustrates a not-so-simple piece of electronic gadgetry that could make any such difficult decisions a thing of the past.
Bob Jamieson developed the ‘Superpuck’, an ice hockey puck with a tiny electronic chip inside (currently shortlisted for a John Logie Baird Award for innovation). The technology clearly had implications for other sports and is now attracting interest from FIFA, the international governing body of football. See the Superpuck website for the full story on Goal Line Technology.
The idea of the 3d animation was to show in under a minute what it could take ten minutes to communicate verbally, and to a potentially non-English speaking audience. The three elements involved are clear – the electronic chip, the sensor strip around the goal and the decoder box. Watch this space.
I'm Greg Moodie and I've been a freelance graphic designer here in Scotland since 1993. Whether it's 3d animation, flash animation, motion graphics, television graphics or business presentations, “Funhouse Graphics will add value to your business."
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