Mobo Awards TV Advert

October 24th, 2013

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This year’s Mobo Awards feature a particularly stunning video ident. I was jealous when I saw it. So when I was asked to create the TV ad for the events – this year taking place place in Glasgow – I was a little apprehensive. I don’t need that kind of pressure.

But once I buckled down to it, I managed to emulate the reflective 3d text and quick cutting of their original. This was the result.

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McEwens Of Perth TV Advert

October 23rd, 2013

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Here’s a really simple advert that was given to me in storyboard form, with notes on what all the frames and images should look like. I put it together in 3d in order to give the mantelpiece and frames some depth.

This format means we can change the images in the frames quite easily, along with anything in the final frame, so the client doesn’t necessarily need a whole new ad if they just want to freshen it up.

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Edinburgh Jazz Festival TV Advert

October 17th, 2013

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My dream of being paid to create a Norman McLaren-style ‘Begone Dull Care’ animation (1949) for the Edinburgh Jazz & Blues Festival was thwarted here when alas the notion was not to the client’s liking. It was probably just as well as I believe Begone Dull Care must have taken a near lifetime to produce and I’m generally working to eye-wateringly tight broadcast deadlines.

That said, if anyone fancies painting and scratching directly onto celluloid, let me know.

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Bumper Ads for The Tipping Point

October 16th, 2013

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This is a far from spectacular piece of animation but it’s a good example of the sort of bumper ads that open and close TV programmes. You know, so-and-so sponsors the whatchamacallit-show. They’re short, snappy and help raise brand awareness for the sponsor without detracting too much from the actual show.

The Tipping Point is an ITV quiz hosted by Ben Shephard – see my very poor caricature at the beginning. The sponsor in this case was Penicuik Windows, who use two penguins in all their branding. Hence we had two penguins taking part in a quiz show. Ah, TV, how I love you.

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Piping Hot Forres Advert

October 14th, 2013

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I was surprised to discover that not only was piping a big thing outside Scotland, but that there was also a European Pipe Band competition. Here’s the advert I created for this year’s event. Over a hundred pipe bands from all over the continent amassed in Forres to take part.

I imagine this was a lot of fun both for those attending and those taking part, although the idea of a hundred pipe bands playing at once reminded me of the Gary Larson cartoon where a Maestro is shown to his room in hell and it’s occupied by a large number of banjo players.

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Foodies Festival 3d Animation

May 26th, 2013

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Finally, a subject close to my heart. I love food. I don’t know where I’d be without food. Some of my best friends are food.

So apparently these foodies festivals run up and down the country over the summer. What a great idea. Summer and food. Where do I sign up?

Anyway, this ad will be spreading the word this summer. It was a classic case of being given a bunch of random shots of previous events and told to do something interesting with them. Well, I’m not one to settle for a slideshow so I created this pop-up effect so that you’d have something more interesting to whet your appetite.

I insist you admire the butterfly at the end.

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Direct Savings 3d Animation

January 24th, 2012

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A nice wintry advert that’s been showing on STV recently.

The original ad that Direct Savings were using showed how loft and cavity wall insulation actually worked, in a particularly dry style. So the idea was to inject a bit of personality and life into the 3d proceedings and not get too wrapped up in the technicalities. Who cares how it works? It’s going to keep your house warm!

File under ‘cheap and cheerful.’

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The Scots That Rocked

January 1st, 2010

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Blink and you’ll miss it, but this is the little ident I produced for STV’s (Scottish Television) hogmanay show ‘The Scots That Rocked.’  The interesting thing about this one is that this was not the original sequence or title that I was commissioned to produce.

Producer/director Dani Carlaw was making a documentary about how Scottish people seem to excel on talent shows such as the X Factor, what with Susan Boyle having recently cracked the American market. The programme was to be called ‘The Scots Factor’ and the opening titles were to parody the glitzy, light-entertainment look of the X Factor, using the cross of the saltire in place of the X.

So the original titles looked like this:

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However, I had no sooner finished this sequence just before Christmas when I was told that it was unlikely to be used – ITV, which licences STV for central and northern Scotland, was threatening STV with legal action over the show.

I didn’t see the problem myself – it wasn’t a talent show, it was a documentary and it’s in the nature of parody to mimic the look of the thing being parodied. But STV and ITV have ongoing legal wrangles and this just seemed to make everyone nervous. Poor Dani had a very hard time keeping the legal department happy.

But what do I care. I liked the original sequence too so I include it here for your delectation and delight. Unless Simon Cowell gets litigious.

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Scotland At The Movies

March 23rd, 2009

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Scotland At The Movies was a one-off documentary made by STV and broadcast at peak time on March 22nd 2009. The programme focused on four Scottish films: Gregory’s Girl, Whisky Galore!, Heavenly Pursuits, and Comfort and Joy, and featured interviews with Bill Forsyth, Claire Grogan, Tom Conti and Bill Paterson.

I used the pop-up technique for this title sequence, taking all the promo stills I was given and cutting them up to form an animated collage.

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